Homecoming is always a great time at SMU- watching the Homecoming Parade, Boulevarding and of course, cheering on the Mustangs during the football game. This year, my mom and my boyfriends mom were both in town for the special weekend, for the 3rd year in a row! This weekend was also special because it was my friends 21st birthday. Overall, it was a really fun weekend, and I was surrounded by great people. My phone was always out of battery this weekend, so I didn’t take as many pictures as I wanted, but I still got some good ones.
Food & Drinks
When parents are in town, we get spoiled! It’s a fact and we can’t do anything to stop it, nor do we want to. This weekend, I ate at Nick & Sam’s, Bistro 31, Kaze Japanese Restaurant, Backyard Tx, and Knife.
What I wore…
Express black velvet bodysuit, Forever 21 faux leather skirt, Christian Louboutin gold and silver glitter heels, Chanel black mini cross-body purse
Karina Grimaldi black fringe romper, Pollini gold and black heels, YSL black patent leather clutch
Zara embroidered t-shirt dress, Ralph Lauren green suede heels (for the boulevard, switched in red cowgirl boots), Chanel black mini cross-body purse, Nocona Belt Co. bedazzled belt
Prada and the Art of Patronage by Nicky Ryan, is an interesting article as it examines luxury brands and the arts, by using Prada’s support of “avant-garde” artists and architects. It goes on to explain that art, fashion, architecture, design and shopping all fit together to reach the goal of a cohesive look. The Prada Epicenter gave a different shopping experience to its customers by using technology. Luxury stores are often designed using minimalist decor, according to the article the main reason is to downplay the guilt people feel when purchasing expensive items. Prada tries to keep consistent with the decor of the stores: green walls and pink carpet.
Prada’s store expansion took an unexpected turn in the Fall of 2005, when the brand decided to purchase land in a desolate and unpopulated area in Valentine, Texas and called it “Marfa”. Although this seems strange, it attracts many celebrities and influencers, such as Beyonce. Individuals want to drive there, just to take pictures of the unique- and now iconic “store”. This is yet, another extension of Prada’s popular avant-garde brand. You have probably seen several pieces artwork inspired by the Prada Marfa store.
Miuccia Prada and Patrizio Bertelli, had a well-established relationship with the arts through Fondazione Prada, the brands non-profit arts foundation in Milan, Italy. Miuccia Prada had a major impact on the brand when she took over in the 1990s. She used herself to market Prada and keep the image of luxury.
With every luxury brand, the name and logo is really what customers are paying for. The logos provide a “brand of authenticity” which allows the merchandise to be sold at a higher price than its actual value. At the end of the day, its really just quality fabric and labor, just like other designer brands.
“We, as designers, have a job with so many possibilities and connections. We are connected to so many different portals, from art to movies to music to design. Fashion is always evolving. Actually, the field is huge. I don’t think there is another profession that is so open to so many possibilities.”- Miuccia Prada